Side to the open-source tool chain we wrote in a preview article, big player like Intel or Microsoft are developing their own proprietary development suite. Intel XDK is an all-in-one solution for mobile apps forged with web technologies. On the footprint of phonegap, you can build native app for smartphone and tablet compiling a set of HTML5, CSS3, JS files. But what differs from a Phonegap based solution is the integration of third party tools which completely smooths the production workflow.
With the XDK you can choose to keep your usual IDE or switch to the all in one browser based tool chain. XDK use Chrome as the main debugger, an online editor and the AppMobi clouds service as an on-device test tool. So there is no more need to create any webview container for each Apps, or any test environment for any prototype. This early stage of apps development is actually much more simple than other solution as the device only need to be on the same local network to runs the debug target. Only the building process still require an account from target platform.
A last word will be on the extensions the SDK provides to smoothly bind social technologies or to optimize code for game development. Note that a complete set of game technologies such as the Impact framework, Box2D physics engine or PlayMobi API are already set up and ready to use. This allow a lot of options, from non friction social binding to multi-sounds HTML5. But the target platforms are not limited to mobile device as online webApps store or social platform such as Facebook are also supported.